I partner selectively with founders and creative entrepreneurs building design-led, tech-enabled ventures. The work is not advisory in the conventional sense — it is sustained attention to a company’s direction, its product, and the patterns it has not yet noticed in itself.
One or two engagements at a time, each running six to twelve months. I sit alongside the founding team rather than reporting to it, and I stay long enough to see decisions through their consequences. Board seats and non-executive roles are considered where the fit is genuine.
Companies between a first proof and a repeatable business, where the product works but the direction has become crowded. The engagement follows the same three movements each time.