Over the past two decades, I’ve moved across photography, media, e-commerce, and venture building. I was an internationally acclaimed lifestyle photographer, co-founded The Pretty Blog, and later The Local Edit, a pioneering South African e-commerce platform. Each venture became a way of exploring how creativity, systems, and technology intersect.

After years of building businesses — and successfully exiting — I intentionally stepped back from momentum to return to creation. Art became both a grounding practice and a new way of thinking.

Today, I work primarily as an artist, creating paintings, ceramic pieces, and photographic works that explore transformation, intuition, and complexity softened by time. Alongside this, I partner selectively with founders and creative entrepreneurs building design-led, tech-enabled ventures.

My advisory work draws on pattern recognition, strategic clarity, and creative direction. I collaborate flexibly — as a consultant, advisor, or long-term partner — depending on a project’s ambition and integrity.

I’m always open to thoughtful conversations with people building beautiful and meaningful things.