I’m a creative, critical thinker, problem solver & ruthless editor - always seeking balance between form, function and purpose.
Connecting dots is my superpower.
Throughout my journey, I’ve always been drawn to building things — whether it was co-founding startups or leading teams to bring ideas to life. Now, I’m focusing on partnering with creative entrepreneurs who are building ventures that blend innovation with design. I’m open to opportunities to work alongside the right people and offer my expertise in exchange for equity in projects that I truly believe in. I’m selective about where I invest my energy, and I’m especially excited by tech-driven projects with strong creative direction.
What do you do?
I bring over 20 years of experience in building startups and an independent perspective to every project I undertake. My focus is on helping teams thrive by connecting them with people, products, services, and tools that align with my passion and expertise. I guide ventures in product development, creative direction, brand building, and leveraging technology to empower them. If you think your project could benefit from fresh insights and strategic support, please don't hesitate to reach out —I’d be happy to help you connect the dots.
Do you still create art?
Yes. In addition to my entrepreneurial work, I’m also an artist. You can learn more about my art here.
What projects have you been involved with?
2007: Founded Christine Meintjes Photography.
2010: Co-founded The Pretty Blog.
2013: Appointed as First Female Ambassador for Nikon Middle East + Southern Africa.
2019: Sold The Pretty Blog to The Apiary Group.
2020: Co-founded The Local Edit.
2022: Appointed as CEO of The Apiary Group.
2024: Co-founded The Apiary Studio. Stepped down as CEO & Partner of The Apiary Group.
2025: Took a sabbatical. Leading the Art Direction, Brand & Marketing of Nieuwe Sion.
Currently creating, painting and open to new projects.
Keep me in the loop.
If you’ve loved what I’ve done in the past and want to be kept in the loop on any next projects I get involved with. Sign up. No spam promise.