I’m a creative, critical thinker, problem solver & ruthless editor - always seeking balance between form, function and purpose.
My ability to see and connect dots is my superpower.
Throughout my non-linear career, one golden thread has always remained — my ability to see what doesn’t exist yet.
To envision and conceptualize. To connect the dots and bring ideas to life.
From co-founding The Pretty Blog and The Local Edit to creating art and leading product teams, I’ve always been most energized by projects that fuse creativity and innovation.
Today, I partner with founders and creative entrepreneurs building ventures at the intersection of beauty, design, and technology. I bring an independent perspective — helping shape products, refine ideas, and guide creative direction.
Depending on the project, I collaborate in different ways — sometimes as a consultant, other times through long-term partnerships or equity involvement. I’m drawn to meaningful ventures and thoughtful teams, and I’m always open to conversations with people who share that same sense of possibility.
I want to work with you. What services do you offer?
With over two decades of experience building startups and creative ventures, I bring an independent, founder’s perspective to every project I’m part of.
I work with teams to clarify their vision, refine their product, and shape the creative and strategic direction of their brand. My work spans product development, brand strategy, and creative direction — connecting vision with execution.
I collaborate flexibly, whether through consulting or long-term partnerships, to help build ventures that matter — ventures that combine innovation, design, and purpose.
Do you still create art?
Yes. In addition to my entrepreneurial work, I’m also an artist. You can learn more about my art here.
What projects have you been involved with?
2007: Founded Christine Meintjes Photography.
2010: Co-founded The Pretty Blog.
2013: Appointed as First Female Ambassador for Nikon Middle East + Southern Africa.
2019: Sold The Pretty Blog to The Apiary Group.
2020: Co-founded The Local Edit.
2022: Appointed as CEO of The Apiary Group.
2024: Co-founded The Apiary Studio. Stepped down as CEO & Partner of The Apiary Group.
2025: Took a sabbatical. Leading the Concept, Art Direction, Brand & Marketing of Nieuwe Sion.
Currently open to new projects.
Keep me in the loop.
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